After years on paper we decided to go digital. The top quality of paper printing gave place to the high resolution glossy shots of what is considered the best global cutting and colouring trends for 2016. Every year Men's edition is considered the most difficult and surprising one. The collections are a challenge to what society considers men's style, and creativity is based in pure top level cutting techniques. Then, little by little, colour adds that extra touch as a thought "out of the box". The change to digital solves a continuous request of professionals to look better at the detail. The most emerging market with a good percentage of yearly increase, men's hair trends are the fuel of what we consider the future of the global haircutting industry. Going digital is the opening of a door also to the final client and indirectly to the development of a higher quality perception of what is trendy. Challenging change is the key to success.
