In this supplement to Maple Leaf Consumer Foods - Fixing Hot Dogs (A), product 9B03M017, the senior marketing director coordinates the gathering of data on the company's hot dog products and spends considerable time analyzing the data. She has determined areas for improvement and works with senior management, research and development, production, distributors and consumers in implementing improvements on taste and product positioning. With her short-term plans in order, she now must present her future strategy to senior management.
