The Evolutionary Bases of Consumption - Gad Saad

The Evolutionary Bases of Consumption

By Gad Saad

  • Release Date: 2007-02-05
  • Genre: Marketing & Sales

Description

The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our behaviors, cognitions, emotions, and perceptions. Thi