The Internationalisation of Retailing - G. Akehurst & Nicholas Alexander

The Internationalisation of Retailing

By G. Akehurst & Nicholas Alexander

  • Release Date: 2013-05-13
  • Genre: Business & Personal Finance

Description

The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing.